Following on from the acquisition and subsequent demerger of an Electrical and Mobility company, we were approached to create branding and advertising of the new Mobility arm of the business; First Blue Mobility. Our client contracted our services to review the marketing strategies of existing mobility providers, review the demographics of the target audience and create a marketing plan to establish First Blue Mobility as the lead online provider of mobility solutions in the West Midlands market.
Our team went about completing a full review of the mobility provider market to identify the key providers and their existing marketing strategies. This allowed us to create a new advertising and social media campaign with the goal of targeting both the purchaser of the mobility solution and the end user in a unique two pronged approach. The marketing plan included social media, youtube advertising, electronic billboards and a print campaign. This aggressive campaign would be supported by our SEO partners and drive visitors to a newly designed website to increase our clients organic search engine positioning.